Privacy policy

Privacy Policy Wood Reformer (GDPR)

Wood Reformer (“we”, “us”, “our”) highly values your privacy. We only process personal data that is necessary to improve our services and handle the information we collect about you and your use of our services carefully. We never share your data with third parties for commercial purposes without your consent.

This privacy policy applies to the use of the website woodreformer.com and the services offered there. It explains which data we collect, for what purposes, the legal basis for processing, with whom we may share your data, how long we store it, the security measures we take, and your rights regarding the personal data you provide.

If you have any questions about this privacy policy, you can contact our privacy contact person (see below).

1. Data Controller

Wood Reformer is the data controller under the GDPR.
Contact details:
Wood Reformer
Nijvelsebaan 115/2
3090 Overijse, Belgium
VAT number: BE 0741541541
Email (privacy matters): info@woodreformer.com

2. What personal data do we collect?

We process the following categories of personal data that you provide to us directly or indirectly:

Identification and contact details: name, email address, delivery address(es), billing address(es), phone number.
Financial data: bank account or credit card information to process payments.
Order data: details of your purchase (product, date, amount, installation details).
Preferences: language choice, communication preferences (e.g., newsletter subscription).
Technical data: IP address, web browser, operating system, visit and click behavior on the website (via cookies and analytics).

3. Legal basis for processing

We process your personal data on one of the following legal grounds:

Performance of a contract: for processing your order, delivery, installation, and billing.
Consent: when you have explicitly given permission, for example for newsletters. You can withdraw your consent at any time.
Legitimate interest: for website improvement, fraud prevention, and security, unless your interests outweigh ours.
Legal obligation: for example, fiscal and accounting requirements.

4. Purpose of data processing

Your personal data is used exclusively for our services:

Processing and delivering orders, including billing and installation of the Wood Reformer.
Sending transactional emails (such as order confirmations and status updates).
Sending newsletters, if you have explicitly given consent.
Improving our website and services based on anonymized or automatically collected data.
Complying with administrative and legal obligations, including bookkeeping and taxation.

5. Data processors and third parties

We work with the following processors:

Web hosting:

Shopify: hosting our website, processing personal data on our behalf under a data processing agreement.

Emails and mailing lists:

Shopify: sending transactional emails and newsletters. Shopify does not use your data for its own purposes.

Payment processing:

Mollie and Shopify Payment: processing financial information to handle your payments.

6. Data transfer outside the EEA

We use third-party services (such as Shopify and Google Analytics) that may be located outside the European Economic Area (EEA).

Transfers of personal data to these countries only take place when an adequate level of protection is ensured, for example through the use of Standard Contractual Clauses (SCCs) combined with additional measures as required by the GDPR.

7. Data retention

Fiscal and order data: 7 years, in accordance with legal obligations.
Customer profile: retained as long as you are a customer; if you stop using our services, your personal data will be deleted, except for legally required information.
Newsletter: until you unsubscribe via the link provided in each email.
Non-buyers / leads: up to 1 year after last contact, unless you explicitly gave permission for longer retention.